脸书：破解代码的剧情简介······

Facebookisanenormouslypowerfulcorporation,harnessingboththeself-disclosedandgleanedpersonaldataofalmost2billionpeople.Itsuser-baseislargerthanthepopulationofanycountry.Thecompanyisallpervasiveonline,trackingandprofilingusersandnon-usersalike.CrackingtheCodelooksattheinsidesofthisgiantmachineandhowFacebookturnsyourthoughtsandbehavioursintoprofits—whetheryoulikeitornot.Andit'snotjustaone-waytransactioneither.CrackingtheCodealsoexplainshowFacebookusesvasttrovesofwebdatatomanipulatethewayyouthinkandfeel,aswellasact—allinthesoleinterestsofFacebook,masqueradingas"community."Whatarethesocialimplicationsofthis—whenonecompanybasicallycontrolstheinsightsandexperiencesoftheentireonlineworld,withextremelypersonalisedandtargetedsocialandbehaviouralengineeringonascaleneverbeforeseen?